Marketing Higher Education : A Practical Guide / Robert Topor.

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The application of basic marketing techniques to achieve the goals of colleges and universities is discussed. The guide is designed to help administrators and admission officers influence the image projected by their institutions. Attention is also directed to how to position an institution among it...

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Bibliographic Details
Main Author:	Topor, Robert
Corporate Author:	Council for Advancement and Support of Education, Washington, DC
Language:	English
Published:	[Place of publication not identified] : Distributed by ERIC Clearinghouse, 1983.
Subjects:	Case Studies. Communications. Educational Demand. Fund Raising. Higher Education. Institutional Advancement. Institutional Research. Marketing. Needs Assessment. Publicity. Reputation. Student Recruitment. Surveys. Guides, Non-Classroom.
Genre:	Guides, Non-Classroom.
Physical Description:	105 pages
Format:	Microfilm Book

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