The Complete College Catalog Book : A Guide to Catalog Processing and Production / Ronald H. Kacmarczyk and Persis C. Rickes.

A sourcebook on producing college catalogs is presented, with attention to marketing, information to be included in the catalog, presentation of the material, writing style, photographs, and assembling the finished publication. Marketing research is needed to promote the college effectively either t...

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Bibliographic Details
Main Authors:	Kacmarczyk, Ronald H. Rickes, Persis C. (Author)
Corporate Author:	Council for the Advancement and Support of Education, Washington, DC
Language:	English
Published:	[Place of publication not identified] : Distributed by ERIC Clearinghouse, 1984.
Subjects:	Course Descriptions. Degree Requirements. Higher Education. Institutional Characteristics. Layout (Publications) Legal Responsibility. Marketing. Photocomposition. Publicity. School Catalogs. Student Recruitment. Writing for Publication. Guides, Non-Classroom.
Genre:	Guides, Non-Classroom.
Physical Description:	88 pages
Format:	Microfilm Book

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