The New Guide to Student Recruitment Marketing. The Best of "Case Currents." / Virginia Carter Smith, Ed. and Susan Hunt, Ed.
The 53 best articles from "Case Currents" on student recruitment marketing are presented. The importance of a marketing plan and ways to apply basic marketing principles to recruitment programs are explained. Eight sections cover: exploring the marketing concept; conducting market research and putti...
Corporate Author: | |
---|---|
Other Authors: | |
Language: | English |
Published: |
[Place of publication not identified] :
Distributed by ERIC Clearinghouse,
1986.
|
Subjects: | |
Genre: | |
Physical Description: | 107 pages |
Format: | Microfilm Book |
Summary: |
The 53 best articles from "Case Currents" on student recruitment marketing are presented. The importance of a marketing plan and ways to apply basic marketing principles to recruitment programs are explained. Eight sections cover: exploring the marketing concept; conducting market research and putting the data to work; reaching out to recruit adults and others; using personal approaches in recruitment programs; involving students and alumni to recruit students; communicating effectively through publications; creating memorable film and slide shows; and building audience awareness through advertising. Specific topics include: reaching unenrolled applicants and students who have never graduated; a management vs. sales model; using research to help the marketing program succeed; research that helps students choose the right college; comparing face-to-face, mail, and telephone surveys; taking classes to shopping centers; recruiting two-year college graduates; increasing the school's applicant pool; a campus visit for students; communicating through catalogs; test for clear writing; a college audiovisual show; the importance of the soundtrack to a college slide show; and knowing the institution and the market before advertising. (SW) |
---|---|
Note: | Availability: CASE Publications Order Department, 80 South Early Street, Alexandria, VA 22304 ($20.50 prepaid, includes shipping). Microform. |
Call Number: | ED266752 Microfiche |
Audience: |
Administrators. ericd
Practitioners. ericd |
ISBN: | 9780899642451 : 0899642454 : |
Reproduction Note: |
Microfiche. [Washington D.C.]: ERIC Clearinghouse microfiches : positive. |