The New Guide to Student Recruitment Marketing. The Best of "Case Currents." / Virginia Carter Smith, Ed. and Susan Hunt, Ed.
The 53 best articles from "Case Currents" on student recruitment marketing are presented. The importance of a marketing plan and ways to apply basic marketing principles to recruitment programs are explained. Eight sections cover: exploring the marketing concept; conducting market research and putti...
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| Language: | English |
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[Place of publication not identified] :
Distributed by ERIC Clearinghouse,
1986.
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| Physical Description: | 107 pages |
| Format: | Microfilm Book |