The New Guide to Student Recruitment Marketing. The Best of "Case Currents." / Virginia Carter Smith, Ed. and Susan Hunt, Ed.

The 53 best articles from "Case Currents" on student recruitment marketing are presented. The importance of a marketing plan and ways to apply basic marketing principles to recruitment programs are explained. Eight sections cover: exploring the marketing concept; conducting market research and putti...

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Bibliographic Details
Corporate Author:	Council for Advancement and Support of Education, Washington, DC
Other Authors:	Smith, Virginia Carter (Editor) Hunt, Susan, 1943- (Editor)
Language:	English
Published:	[Place of publication not identified] : Distributed by ERIC Clearinghouse, 1986.
Subjects:	Advertising. Alumni. Audiovisual Aids. College Bound Students. College Choice. College Students. College Transfer Students. Higher Education. Institutional Research. Interpersonal Communication. Marketing. Public Opinion. Public Relations. Research Utilization. School Catalogs. Student Recruitment. Surveys. Writing Improvement. Collected Works, General. Guides, Non-Classroom.
Genre:	Collected Works, General. Guides, Non-Classroom.
Physical Description:	107 pages
Format:	Microfilm Book

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