Institutional Image : How to Define, Improve, Market It / Robert S. Topor.

Advice for colleges on how to identify, develop, and communicate a positive image for the institution is offered in this handbook. The use of market research techniques to measure image is discussed along with advice on how to improve an image so that it contributes to a unified marketing plan. The...

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Bibliographic Details
Main Author:	Topor, Robert S.
Corporate Author:	Council for Advancement and Support of Education, Washington, DC
Language:	English
Published:	[Place of publication not identified] : Distributed by ERIC Clearinghouse, 1986.
Subjects:	Attitudes. College Environment. Guidelines. Higher Education. Institutional Advancement. Institutional Research. Marketing. Public Opinion. Public Relations. Publicity. Reputation. School Community Relationship. Surveys. Institutional Image Guides, Non-Classroom.
Genre:	Guides, Non-Classroom.
Physical Description:	80 pages
Format:	Microfilm Book

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