A New Look at Managing the Small College Advancement Program / Wesley K. Willmer.

Information about advancement programs at 190 small colleges is provided, with attention to recruitment/admissions, executive management, institutional relations, alumni, and fund raising. The 190 colleges, which responsed to a survey of members of the Council of Independent Colleges, are described...

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Bibliographic Details
Main Author:	Willmer, Wesley Kenneth
Corporate Author:	Council for the Advancement and Support of Education, Washington, DC
Language:	English
Published:	[Place of publication not identified] : Distributed by ERIC Clearinghouse, 1987.
Subjects:	Administrator Characteristics. Alumni. Budgets. College Admission. Comparative Analysis. Fund Raising. Grantsmanship. Higher Education. Institutional Advancement. Institutional Characteristics. Program Administration. Program Costs. Public Relations. Questionnaires. School Business Relationship. Small Colleges. Student Recruitment. Guides, Non-Classroom. Reports, Research. Tests/Questionnaires.
Genre:	Guides, Non-Classroom. Reports, Research. Tests/Questionnaires.
Physical Description:	135 pages
Format:	Microfilm Book

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