Annual Giving Strategies : A Comprehensive Guide to Better Results / Ann D. Gee, Ed.

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This collection of 32 papers focuses on the annual fund as a basic and central part of development programs at schools, colleges, and universities. It describes the fundamental elements of the annual fund from planning to evaluation and sets forth methods of solicitation that reach all the instituti...

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Bibliographic Details
Corporate Author:	Council for Advancement and Support of Education, Washington, DC
Other Authors:	Gee, Ann D. (Editor)
Language:	English
Published:	[Place of publication not identified] : Distributed by ERIC Clearinghouse, 1990.
Subjects:	Alumni. Elementary Secondary Education. Fund Raising. Higher Education. Income. Institutional Advancement. Marketing. Phonathons. Private Financial Support. Private Schools. Program Development. Annual Funds > Challenge Grants > Direct Mail Campaigns > Matching Funds > Matching Gifts > Telemarketing Guides, Non-Classroom. Collected Works, General.
Genre:	Guides, Non-Classroom. Collected Works, General.
Physical Description:	217 pages
Format:	Microfilm Book

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