College and University Magazines : Building Credibility To Advance Your Institution / Patricia Ann LaSalle.

This monograph examines college and university magazines aimed at alumni and designed to promote the institution and enhance its image. The first third contains three chapters. The first chapter reviews the evolution of these publications from their start in the late 1800s to today. The next chapter...

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Bibliographic Details
Main Author:	LaSalle, Patricia Ann
Corporate Author:	Council for Advancement and Support of Education, Washington, DC
Language:	English
Published:	[Place of publication not identified] : Distributed by ERIC Clearinghouse, 1991.
Subjects:	Alumni. Colleges. Editing. Editors. Higher Education. Institutional Advancement. Mission Statements. Organizational Communication. Periodicals. Public Relations. Universities. Guides, Non-Classroom.
Genre:	Guides, Non-Classroom.
Physical Description:	130 pages
Format:	Microfilm Book

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