Major Gifts : Solicitation Strategies / Richard E. Matheny.

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This book explores strategies for major gift fund raising for colleges, universities, and other nonprofit organizations. Section 1 provides a framework for examining a nonprofit's organizational readiness to conduct major gift solicitation, discusses methods and rationale for suggested staffing and...

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Bibliographic Details
Main Author:	Matheny, Richard E.
Corporate Author:	Council for Advancement and Support of Education, Washington, DC
Language:	English
Published:	[Place of publication not identified] : Distributed by ERIC Clearinghouse, 1994.
Subjects:	Colleges. Fund Raising. Guidelines. Higher Education. Institutional Advancement. Private Financial Support. Public Relations. Universities. Books. Guides, Non-Classroom.
Genre:	Books. Guides, Non-Classroom.
Physical Description:	163 pages
Format:	Microfilm Book

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