Affinity : Implications for Scheduling and Pledge. Info. Packets No. 25 / Judith LeRoy and David LeRoy.

In a study on public television viewing, data taken from KQED San Francisco (California) revealed that the pattern of "cume build-up" and viewing to program genres was absolutely similar in non-pledge and pledge months. The percentage of audience that watched 7 or more other pledge programs was well...

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Bibliographic Details
Main Authors:	LeRoy, Judith LeRoy, David (Author)
Corporate Author:	Corporation for Public Broadcasting, Washington, DC
Language:	English
Published:	[Place of publication not identified] : Distributed by ERIC Clearinghouse, 1995.
Subjects:	Audience Analysis. Data Collection. Evaluation Methods. Fund Raising. Programming (Broadcast) Public Television. Television Research. Television Viewing. Affinity Seeking Strategies > Pattern Analysis Reports, Research.
Genre:	Reports, Research.
Physical Description:	8 pages
Format:	Microfilm Book

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