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860101s1986 xx ||| b ||| | eng d |
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|c $24.95
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|a ED407329 Microfiche
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| 099 |
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|a ED407329 Microfiche
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| 100 |
1 |
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|a Reiss, Alvin H.
|0 http://id.loc.gov/authorities/names/n79089720
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| 245 |
1 |
0 |
|a Cash In! Funding and Promoting the Arts. A Compendium of Imaginative Concepts, Tested Ideas, and Case Histories of Programs and Promotions that Make Money and Win Audiences /
|c Alvin H. Reiss.
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| 260 |
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|a [Place of publication not identified] :
|b Distributed by ERIC Clearinghouse,
|c 1986.
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| 300 |
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|a 236 pages
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a microform
|b h
|2 rdamedia
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| 338 |
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|a microfiche
|b he
|2 rdacarrier
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| 500 |
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|a Availability: Theatre Communications Group, Inc., 355 Lexington Ave., New York, NY 10017-0217 ($24.95).
|5 ericd
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| 500 |
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|a ERIC Note: For another book on the same subject, by the same author, and from the same publisher, see SO 027 821. Illustrated by Henry R. Martin.
|5 ericd
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| 520 |
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|a This combination handbook, guidebook, and how-to-do-it manual presents useful marketing and fund-raising strategies for those involved in promoting and funding the arts. Case histories of funding programs and promotions are presented along with advice and guidance on: tapping the corporate treasury; unusual direct-mail techniques; and the use of social events, raffles, auctions, and other occasions for fund-raising; generating earned income; advertising; and unusual promotional ploys. Suggestions are given for molding a fundraising strategy to the needs of any size theater, opera, or dance company, orchestra, museum, or other community arts venue. (MM)
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| 533 |
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|a Microfiche.
|b [Washington D.C.]:
|c ERIC Clearinghouse
|e microfiches : positive.
|
| 500 |
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|a Microform.
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| 650 |
1 |
7 |
|a Advertising.
|2 ericd
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| 650 |
0 |
7 |
|a Arts Centers.
|2 ericd
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| 650 |
0 |
7 |
|a Audiences.
|2 ericd
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| 650 |
0 |
7 |
|a Community Resources.
|2 ericd
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| 650 |
0 |
7 |
|a Community Services.
|2 ericd
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| 650 |
0 |
7 |
|a Dance.
|2 ericd
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| 650 |
1 |
7 |
|a Fine Arts.
|2 ericd
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| 650 |
1 |
7 |
|a Fund Raising.
|2 ericd
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| 650 |
0 |
7 |
|a Museums.
|2 ericd
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| 650 |
0 |
7 |
|a Opera.
|2 ericd
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| 650 |
0 |
7 |
|a Orchestras.
|2 ericd
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| 650 |
0 |
7 |
|a Public Support.
|2 ericd
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| 650 |
1 |
7 |
|a Publicity.
|2 ericd
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| 650 |
0 |
7 |
|a Theater Arts.
|2 ericd
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| 650 |
0 |
7 |
|a Tourism.
|2 ericd
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| 650 |
0 |
7 |
|a Visual Arts.
|2 ericd
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| 653 |
1 |
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|a Arts Advocacy
|a Marketing Strategies
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| 653 |
0 |
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|a Art Organizations
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| 655 |
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7 |
|a Books.
|2 ericd
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| 655 |
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7 |
|a Guides, Non-Classroom.
|2 ericd
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| 655 |
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7 |
|a Reports, Descriptive.
|2 ericd
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| 907 |
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|b 211123
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| 952 |
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|p Non-Circulating
|a Michigan State University-Library of Michigan
|b Michigan State University
|c MSU Microforms
|d MSU Microforms, 2 West
|t 0
|e ED407329 Microfiche
|h Other scheme
|i Microform (Microfilm/Microfiche)
|n 1
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