Cash In! Funding and Promoting the Arts. A Compendium of Imaginative Concepts, Tested Ideas, and Case Histories of Programs and Promotions that Make Money and Win Audiences / Alvin H. Reiss.

This combination handbook, guidebook, and how-to-do-it manual presents useful marketing and fund-raising strategies for those involved in promoting and funding the arts. Case histories of funding programs and promotions are presented along with advice and guidance on: tapping the corporate treasury;...

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Bibliographic Details
Main Author:	Reiss, Alvin H.
Language:	English
Published:	[Place of publication not identified] : Distributed by ERIC Clearinghouse, 1986.
Subjects:	Advertising. Arts Centers. Audiences. Community Resources. Community Services. Dance. Fine Arts. Fund Raising. Museums. Opera. Orchestras. Public Support. Publicity. Theater Arts. Tourism. Visual Arts. Arts Advocacy > Marketing Strategies Art Organizations Books. Guides, Non-Classroom. Reports, Descriptive.
Genre:	Books. Guides, Non-Classroom. Reports, Descriptive.
Physical Description:	236 pages
Format:	Microfilm Book

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