Who Donates to Public Broadcasting? : Profiles of Donors from the Monitor Survey. CPB Research Notes, No. 102.

In 1996, membership or subscription contributions provided 23% of public broadcasting's $1.9 billion income. Detailed information about the contributing audience can help managers maintain and grow member support. As part of the annual Yankelovich Monitor survey, the Corporation for Public Broadcast...

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Bibliographic Details
Corporate Author:	Corporation for Public Broadcasting, Washington, DC
Language:	English
Published:	[Place of publication not identified] : Distributed by ERIC Clearinghouse, 1997.
Subjects:	Audience Analysis. Audiences. Broadcast Industry. Demography. Donors. Fund Raising. Leisure Time. Money Management. Private Financial Support. Programming (Broadcast) Public Television. Radio. Television Viewing. Use Studies. Public Radio Corporation for Public Broadcasting Reports, Research.
Genre:	Reports, Research.
Physical Description:	7 pages
Format:	Microfilm Book

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