Special Events : Planning for Success, Second Edition / April L. Harris.

This book is intended to serve as a practical reference tool for advancement services professionals, illustrating the importance of special events as a way to communicate with and personalize contact between the higher education institution and donors, community leaders, students, elected officials,...

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Bibliographic Details
Main Author:	Harris, April L.
Corporate Author:	Council for Advancement and Support of Education, Washington, DC
Language:	English
Published:	[Place of publication not identified] : Distributed by ERIC Clearinghouse, 1998.
Subjects:	Fund Raising. Higher Education. Institutional Advancement. Lobbying. Marketing. Organizational Communication. Private Financial Support. Public Relations. Publicity. School Community Relationship. Special Events Books. Guides, Non-Classroom.
Genre:	Books. Guides, Non-Classroom.
Physical Description:	154 pages
Format:	Microfilm Book

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