Major Gifts : Solicitation Strategies. Second Edition / Richard E. Matheny.

This book explores various strategies for major gift solicitation by colleges, universities, and other nonprofit organizations. Emphasis is on the face-to-face interactive communication process. Section 1 presents 16 chapters that discuss various solicitation strategies, including examining organiza...

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Bibliographic Details
Main Author:	Matheny, Richard E.
Corporate Author:	Council for Advancement and Support of Education, Washington, DC
Language:	English
Published:	[Place of publication not identified] : Distributed by ERIC Clearinghouse, 1999.
Subjects:	Case Studies. Donors. Fund Raising. Higher Education. Interpersonal Communication. Public Relations. Gifts Books. Guides, Non-Classroom.
Genre:	Books. Guides, Non-Classroom.
Physical Description:	196 pages
Format:	Microfilm Book

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