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| 001 |
in00004547845 |
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OCoLC |
| 005 |
20220616122217.0 |
| 008 |
081216t20102010mau 000 0 eng |
| 010 |
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|a 2008053679
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| 020 |
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|a 1889102342 (pbk. : alk. paper)
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| 020 |
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|a 9781889102344 (pbk. : alk. paper)
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| 035 |
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|a (CaEvSKY)sky102534147
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| 035 |
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|a (OCoLC)643109615
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| 040 |
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|a DLC
|c DLC
|d BTCTA
|d LKR
|d UtOrBLW
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| 049 |
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|a QEMG
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| 050 |
0 |
0 |
|a HG177
|b .A343 2010
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| 082 |
0 |
0 |
|a 658.15/224
|2 22
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| 100 |
1 |
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|a Ahern, Tom.
|0 http://id.loc.gov/authorities/names/n2006097226
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| 245 |
1 |
0 |
|a Seeing through a donor's eyes :
|b how to make a persuasive case for everything from your annual drive to your planned giving program to your capital campaign /
|c by Tom Ahern.
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| 260 |
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|a Medfield, MA :
|b Emerson & Church, Publishers,
|c [2010], ©2010.
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| 300 |
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|a 167 pages ;
|c 23 cm
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a unmediated
|b n
|2 rdamedia
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| 338 |
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|a volume
|b nc
|2 rdacarrier
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| 505 |
0 |
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|a And if you are in a capital campaign -- Types of cases : a shopping guide -- Why you matter to donors -- Writing a fabulous case is easy -- The case writing process : an overview -- Day 1 : gather your pile of information -- Also on day 1 : decide about interviews -- Day 2 : conduct your interviews -- What kinds of interview questions -- Day 3 : skim the cream -- Wanted : emotional triggers and benefits -- Day 4 : the internal case emerges -- Day 5: start writing -- What do we call it? -- The marketing brief : your skeleton -- Writing ills' the doctor is in -- Telling your story -- Prepare to be browsed -- Make your case bigger than you -- Put it in a nutshell, too -- Take your prospect on a verbal tour -- How you say things does matter -- The cherry on top -- The call to action -- The role of visuals -- "I'll know a great case when I see it" -- Reality check.
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| 650 |
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0 |
|a Fund raising.
|0 http://id.loc.gov/authorities/subjects/sh85052363
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| 650 |
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0 |
|a Nonprofit organizations
|x Finance.
|0 http://id.loc.gov/authorities/subjects/sh95002242
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| 907 |
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|y .b70997536
|b 181207
|c 091111
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|s d71f5a60-4046-5a55-bd05-07c137d4e90d
|t 0
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| 952 |
f |
f |
|p Can Circulate
|a Michigan State University-Library of Michigan
|b Michigan State University
|c MSU Main Library
|d MSU Main Library
|t 0
|e HG177 .A343 2010
|h Library of Congress classification
|i Printed Material
|m 31293031002482
|n 1
|
