Seeing through a donor's eyes : how to make a persuasive case for everything from your annual drive to your planned giving program to your capital campaign / by Tom Ahern.

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Bibliographic Details
Main Author: Ahern, Tom
Language:English
Published: Medfield, MA : Emerson & Church, Publishers, [2010], ©2010.
Subjects:
Fund raising.
Nonprofit organizations > Finance.
Physical Description:167 pages ; 23 cm
Format: Book
Contents:
  • And if you are in a capital campaign
  • Types of cases : a shopping guide
  • Why you matter to donors
  • Writing a fabulous case is easy
  • The case writing process : an overview
  • Day 1 : gather your pile of information
  • Also on day 1 : decide about interviews
  • Day 2 : conduct your interviews
  • What kinds of interview questions
  • Day 3 : skim the cream
  • Wanted : emotional triggers and benefits
  • Day 4 : the internal case emerges
  • Day 5: start writing
  • What do we call it?
  • The marketing brief : your skeleton
  • Writing ills' the doctor is in
  • Telling your story
  • Prepare to be browsed
  • Make your case bigger than you
  • Put it in a nutshell, too
  • Take your prospect on a verbal tour
  • How you say things does matter
  • The cherry on top
  • The call to action
  • The role of visuals
  • "I'll know a great case when I see it"
  • Reality check.