Sixty to zero : an inside look at the collapse of General Motors--and the Detroit auto industry / Alex Taylor III ; foreword by Mike Jackson.

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Bibliographic Details
Main Author: Taylor, Alex, 1945-
Language:English
Published: New Haven : Yale University Press, [2010], ©2010.
Subjects:
General Motors Corporation > Management.
Automobile industry and trade > Michigan > Detroit > History.
Bankruptcy > Michigan > Detroit > History.
Physical Description:xv, 254 pages
Format: Book
Contents:
  • GM at the peak
  • Growing up in the car-crazy fifties
  • Cracks in GM's edifice
  • Insecure colossus: the Roger Smith era
  • Meanwhile, over at Ford
  • The Saturn moonshot
  • Lee Iacocca, warts and all
  • Bob Stempel and the crisis of '92
  • Jack Smith's unfinished revolution
  • Bob Eaton's big score
  • GM on cruise control
  • Succession battles at Ford
  • Wagoner moves in
  • Nasser, Ford, and Mulally
  • The legend of Lutz
  • The more uneven legacy of Lee
  • GM's inexorable collapse
  • The end of the road.