What women want : the global marketplace turns female-friendly / Paco Underhill.

Reveals the qualities that make products, spaces, and services relevant to female consumers while tracing how the modern roles of women have evolved and citing the successful examples of major companies.

Bibliographic Details
Main Author:	Underhill, Paco
Language:	English
Published:	New York : Simon & Schuster, 2010.
Edition:	First Simon & Schuster hardcover edition.
Subjects:	Women > United States > Attitudes. Women > United States > Social conditions > 21st century. Women > United States > Economic conditions > 21st century. Social influence.
Physical Description:	214 pages ; 25 cm
Format:	Book

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