Killing us softly 4 : advertising's image of women / a Media Education Foundation production ; directed by Sut Jhally.

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"In this new, highly anticipated update of her pioneering Killing us softly series, the first in more than a decade, Jean Kilbourne takes a fresh look at how advertising traffics in distorted and destructive ideals of femininity. The film marshals a range of new print and television advertisements t...

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Bibliographic Details
Corporate Author: Media Education Foundation
Other Authors: Jhally, Sut
Kilbourne, Jean
Language:English
Language and/or Writing System:
In English, with optional English subtitles.
Published: Northampton, MA : Media Education Foundation, [2010], ©2010.
Subjects:
Women in advertising.
Sex in advertising.
Body image in women.
Sex role.
Sexism.
Advertising > Psychological aspects.
Lectures.
Documentary films.
Nonfiction films.
Film sequels.
Genre:
Lectures.
Documentary films.
Nonfiction films.
Film sequels.
Physical Description:1 videodisc (45 min.) : sound, color ; 4 3/4 in.
Variant Title:
Killing us softly four.
Advertising's image of women.
Format: Video DVD
Description
Summary:
"In this new, highly anticipated update of her pioneering Killing us softly series, the first in more than a decade, Jean Kilbourne takes a fresh look at how advertising traffics in distorted and destructive ideals of femininity. The film marshals a range of new print and television advertisements to lay bare a stunning pattern of damaging gender stereotypes--images and messages that too often reinforce unrealistic, and unhealthy, perceptions of beauty, perfection, and sexuality. By bringing Kilbourne's groundbreaking analysis up to date, Killing us softly 4 stands to challenge a new generation of students to take advertising seriously, and to think critically about popular culture and its relationship to sexism, eating disorders, and gender violence"--Container.
Note:Sequel to: Killing us softly (c1979), Still killing us softly (c1987), and Killing us softly 3 (2000).
"Attention: this program contains nudity and sexual themes."
Recorded in Dolby digital stereo.
"Aspect ratio 16:9"--Container.
Videorecording.
Call Number:HF5827.85 .K5414 2010 VideoDVD
ISBN:1932869441
9781932869446
Credits:Camera, David Rabinovitz ; editing, Sut Jhally and Andrew Killoy.
System Details:DVD, NTSC.
Participant or Performer:
With Jean Kilbourne.
Event Details:
Filmed at the University of Massachusetts, Amherst, MA.