The innovation secrets of Steve Jobs : insanely different : principles for breakthrough success / Carmine Gallo.

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Bibliographic Details
Main Author: Gallo, Carmine
Language:English
Published: New York : McGraw-Hill, [2011], ©2011.
Subjects:
New products.
Creative thinking.
Technological innovations.
Success in business.
Jobs, Steve, > 1955-2011.
Physical Description:xiii, 241 pages : illustrations ; 24 cm
Format: Book
Contents:
  • What would Steve do?
  • Follow your heart
  • Think differently about your career
  • Inspire evangelists
  • Think differently about your vision
  • Seek out new experiences
  • Think differently about how you think
  • See genius in their craziness
  • Think differently about your customers
  • Simplicity is the ultimate sophistication
  • Think differently about design
  • We're here to help you grow
  • Think differently about your brand experience
  • The world's greatest corporate storyteller
  • Think differently about your story
  • One more thing--don't let the bozos get you down.