Predictably irrational : the hidden forces that shape our decisions / Dan Ariely.

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Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right...

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Bibliographic Details
Main Author:	Ariely, Dan
Language:	English
Published:	New York : Harper Perennial, 2010.
Edition:	First Harper Perennial edition.
Subjects:	Decision making. Economics > Psychological aspects. Consumer behavior. Decision Making. Judgment.
Physical Description:	xxii, 349 pages : illustrations ; 21 cm
Format:	Book

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