Enchantment : the art of changing hearts, minds, and actions / Guy Kawasaki.

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Offers insight into the role of influence in successful entrepreneurship while making recommendations on how to enact positive change by working with and through others.

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Bibliographic Details
Main Author:	Kawasaki, Guy, 1954-
Language:	English
Published:	New York : Portfolio/Penguin, 2011.
Subjects:	Persuasion (Psychology) in organizations. Persuasion (Psychology) Influence (Psychology) Marketing > Psychological aspects. Management > Psychological aspects.
Physical Description:	xxiii, 211 pages : illustrations ; 22 cm
Format:	Book

Contents:

Introduction
Why enchantment?
How to achieve likability
How to achieve trustworthiness
How to prepare
How to launch
How to overcome resistance
How to make enchantment endure
How to use push technology
How to use pull technology
How to enchant your employees
How to enchant your boss
How to resist enchantment
Conclusion.