The facebook era : tapping online social networks to market, sell, and innovate / Clara Shih.

From the Publisher: NEW Best Practices and Techniques for Growing Your Business with Facebook, Twitter, and LinkedIn! Completely Updated! Five new chapters: planning/metrics, customer service, and much more; New and revamped case studies; New guest contributions from world-class experts, such as C...

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Bibliographic Details
Main Author: Shih, Clara Chung-wai
Language:English
Published: Upper Saddle River, NJ : Prentice Hall, [2011], ©2011.
Subjects:
Physical Description:xvi, 350 pages : illustrations ; 23 cm
Format: Book

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