Vision aids in America : a social history of eyewear and sight correction since 1900 / Kerry Segrave.

"This text examines the marketing and selling of eyewear with attention paid to strategies and the internal structures of the industry and its regulations. This critical examination reveals how a relatively simple and functional item such as corrective eyewear could be transformed through marketing...

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Bibliographic Details
Main Author: Segrave, Kerry, 1944-
Language:English
Published: Jefferson, N.C. : McFarland & Company, [2011], ©2011.
Subjects:
Physical Description:v, 212 pages : illustrations
Format: Book

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