Brewing up a business : adventures in beer from the founder of Dogfish Head Craft Brewery / Sam Calagione.

"Updated business wisdom from the founder of Dogfish Head, the nation's fastest growing independent craft brewery Starting with nothing more than a home brewing kit, Sam Calagione turned his entrepreneurial dream into a foamy reality in the form of Dogfish Head Craft Brewery, one of America's best a...

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Bibliographic Details
Main Author: Calagione, Sam, 1969-
Language:English
Published: Hoboken, N.J. : Wiley, [2011], ©2011.
Edition:Revised & updated.
Subjects:
Dogfish Head Craft Brewery.
Microbreweries > Delaware.
Entrepreneurship > Delaware.
Small business > Delaware.
BUSINESS & ECONOMICS / Entrepreneurship.
Local Note:
MSU: This book was selected in recognition of MSU Libraries Student Employee, Joel Franke, Class of 2013.
Physical Description:xxii, 274 pages : illustrations ; 23 cm
Format: Book
Contents:
  • Foreword: The Passion Of The Individual.
  • Preface.
  • Introduction.
  • Chapter 1 The Unconventional Beginnings Of An Entrepreneur.
  • Chapter 2 Business From The Inside Out.
  • Chapter 3 Keeping Your Balance.
  • Chapter 4 Creating A Business Offering.
  • Chapter 5 Crafting A Brand In A Cookie-Cutter World.
  • Chapter 6 Marketing On A Small
  • Business Budget.
  • Chapter 7 Publicity Stunts (Are Poorly Named).
  • Chapter 8 Stalking The Killer App.
  • Chapter 9 Selling Distinction, Specialization, And Variety.
  • Chapter 10 Cash Is King (Well, Sort Of).
  • Chapter 11 Leadership.
  • Chapter 12 Effectively Managing Coworkers.
  • Chapter 13 Working Toward Irrelevance.
  • Chapter 14 To Small-Business Success.