APA (7th ed.) Citation

Prahalad, D., & Sawhney, R. (2011). Predictable magic: Unleash the power of design strategy to transform your business. Wharton School Pub..

Chicago Style (17th ed.) Citation

Prahalad, Deepa, and Ravi Sawhney. Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business. Upper Saddle River, N.J.: Wharton School Pub., 2011.

MLA (9th ed.) Citation

Prahalad, Deepa, and Ravi Sawhney. Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business. Wharton School Pub., 2011.