Predictable magic : unleash the power of design strategy to transform your business / Deepa Prahalad and Ravi Sawhney.

Bibliographic Details
Main Author: Prahalad, Deepa, 1972-
Other Authors: Sawhney, Ravi, 1956-
Language:English
Published: Upper Saddle River, N.J. : Wharton School Pub., [2011], ©2011.
Subjects:
Strategic planning.
Technological innovations.
Competition.
Physical Description:xxii, 183 pages : illustrations ; 24 cm
Format: Book
Contents:
  • Set the stage for success
  • Enable your stakeholders
  • Map the future
  • Personify your consumer
  • Own the opportunity
  • Work the design process
  • Engage emotionally
  • Reward your consumer.