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|a 658.15/224
|2 22
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| 100 |
1 |
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|a Birkholz, Joshua.
|0 http://id.loc.gov/authorities/names/n2007086924
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| 245 |
1 |
0 |
|a Fundraising analytics :
|b using data to guide strategy /
|c Joshua Birkholz.
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| 260 |
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|a Hoboken, N.J. :
|b John Wiley & Sons,
|c [2008], ©2008.
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| 300 |
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|a xvi, 224 pages :
|b illustrations ;
|c 24 cm.
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a unmediated
|b n
|2 rdamedia
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| 338 |
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|a volume
|b nc
|2 rdacarrier
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| 490 |
1 |
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|a The AFP fund development series
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| 500 |
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|a Includes index.
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| 505 |
0 |
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|a Overview of fundraising analytics -- Understanding your constituents -- Analytics and prospecting -- Analytics and campaign planning -- Data-driven prospect management -- Annual giving analytics -- Selecting data for mining -- Descriptive analysis: basic statistics and scoring models -- Regression analysis -- Final thoughts on fundraising analytics.
|
| 650 |
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0 |
|a Fund raising.
|0 http://id.loc.gov/authorities/subjects/sh85052363
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| 830 |
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|a AFP fund development series.
|0 http://id.loc.gov/authorities/names/n2004151497
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