Fundraising analytics : using data to guide strategy / Joshua Birkholz.

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Bibliographic Details
Main Author: Birkholz, Joshua
Language:English
Published: Hoboken, N.J. : John Wiley & Sons, [2008], ©2008.
Series:AFP fund development series.
Subjects:
Fund raising.
Online Access:
Connect to: Table of contents only - All users (Cataloging @ Library of Congress)
Physical Description:xvi, 224 pages : illustrations ; 24 cm.
Format: Book
Contents:
  • Overview of fundraising analytics
  • Understanding your constituents
  • Analytics and prospecting
  • Analytics and campaign planning
  • Data-driven prospect management
  • Annual giving analytics
  • Selecting data for mining
  • Descriptive analysis: basic statistics and scoring models
  • Regression analysis
  • Final thoughts on fundraising analytics.