Branded : branding in sport business / edited by Jason W. Lee.

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"Branded: Brandingin Sport Business examines significant brands associated with sport. The brands profiled in this work identify successful practices (and sometimes failures) that have been utilized by sport business to cultivate brand equity. The concept of branding is important and has generated g...

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Bibliographic Details
Other Authors:	Lee, Jason W.
Language:	English
Published:	Durham, N.C. : Carolina Academic Press, [2010], ©2010.
Subjects:	Sports > United States > Marketing. Sports > Economic aspects > United States. Branding (Marketing) > United States. Advertising > Social aspects > United States.
Physical Description:	xi, 341 pages, 16 unnumbered pages of plates : color illustrations, color map ; 23 cm
Format:	Book

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