Supercorp : how vanguard companies create innovation, profits, growth, and social good / Rosabeth Moss Kanter.
Discusses the concept of "vanguard companies" whose mission combines a social conscience along with the ability to deliver on customers' needs better than competitors, citing IBM's expertise in India following the 2006 tsunami and earthquake as an example.
Main Author: | |
---|---|
Language: | English |
Published: |
New York :
Crown Business,
[2009], ©2009.
|
Subjects: | |
Physical Description: | 322 pages ; 25 cm |
Format: | Book |
Summary: |
Discusses the concept of "vanguard companies" whose mission combines a social conscience along with the ability to deliver on customers' needs better than competitors, citing IBM's expertise in India following the 2006 tsunami and earthquake as an example. |
---|---|
Call Number: | HD60 .K3635 2009 |
Bibliography Note: | Includes bibliographical references (pages 275-303) and index. |
ISBN: | 9780307382351 0307382354 |