Supercorp : how vanguard companies create innovation, profits, growth, and social good / Rosabeth Moss Kanter.
Discusses the concept of "vanguard companies" whose mission combines a social conscience along with the ability to deliver on customers' needs better than competitors, citing IBM's expertise in India following the 2006 tsunami and earthquake as an example.
Main Author: | Kanter, Rosabeth Moss |
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Language: | English |
Published: |
New York :
Crown Business,
[2009], ©2009.
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Subjects: | |
Physical Description: | 322 pages ; 25 cm |
Format: | Book |