Supercorp : how vanguard companies create innovation, profits, growth, and social good / Rosabeth Moss Kanter.

Discusses the concept of "vanguard companies" whose mission combines a social conscience along with the ability to deliver on customers' needs better than competitors, citing IBM's expertise in India following the 2006 tsunami and earthquake as an example.

Bibliographic Details
Main Author: Kanter, Rosabeth Moss
Language:English
Published: New York : Crown Business, [2009], ©2009.
Subjects:
Social responsibility of business.
Corporations > Social aspects.
Physical Description:322 pages ; 25 cm
Format: Book

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