The persuaders / directed by Barak Goodman and Rachel Dretzin ; produced by Rachel Dretzin, Barak Goodman and Muriel Soenens ; written by Barak Goodman & Douglas Rushkoff ; a Frontline co-production with Ark Media ; WGBH Boston.

Examines the "persuasion industries" of advertising and public relations. Shows how marketers have developed new ways of integrating their message into the fabric of our lives. Explores how the culture of marketing has come to shape the way Americans understand the world and themselves and how the t...

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Bibliographic Details
Uniform Title:Rovi Media Collection. Movies.
Corporate Authors: Ark Media (Firm)
WGBH (Television station : Boston, Mass.)
PBS Home Video
Other Authors: Goodman, Barak
Goodman, Rachel Dretzin
Soenens, Muriel
Rushkoff, Douglas
Language:English
Language and/or Writing System:
Closed-captioned.
Published: [Alexandria, Va.] : PBS Home Video, [2005], ©2005.
Edition:Widescreen ver.
Series:Rovi Media Collection. Movies.
Subjects:
Genre:
Physical Description:1 videodisc (approximately 90 min.) : sound, color ; 4 3/4 in.
Format: Video DVD

MARC

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508 |a Editor, Pamela Scott Arnold ; camera, Stephen McCarthy ; music, Gary Lionelli. 
511 0 |a Correspondent: Douglas Rushkoff. 
520 |a Examines the "persuasion industries" of advertising and public relations. Shows how marketers have developed new ways of integrating their message into the fabric of our lives. Explores how the culture of marketing has come to shape the way Americans understand the world and themselves and how the techniques of the persuasion industries have migrated to politics. 
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700 1 |a Soenens, Muriel.  |0 http://id.loc.gov/authorities/names/no2005007474 
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