The merchants of cool / produced by Barak Goodman, Rachel Dretzin ; directed by Barak Goodman ; written by Rachel Dretzin ; a Frontline co-production with 10/20 Productions, LLC ; WGBH Educational Foundation ; WGBH Boston.

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"Frontline journeys into the world of the marketers of popular culture to teenagers. They spend their days sifting through reams of market research data. They conduct endless surveys and focus groups. They comb the streets, the schools, and the malls, hot on the trail of the 'next big thing' that wi...

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Bibliographic Details
Corporate Authors:	10/20 Productions WGBH Educational Foundation WGBH (Television station : Boston, Mass.) PBS Home Video
Other Authors:	Goodman, Barak (Producer, Director) Goodman, Rachel Dretzin (Producer) Rushkoff, Douglas
Language:	English
Language and/or Writing System:	Closed-captioned.
Published:	[Alexandria, Va.] : Distributed by PBS Home Video, [2003]
Subjects:	Teenage consumers > United States. Advertising and youth > United States. Mass media and teenagers > United States. Marketing > Moral and ethical aspects > United States. Marketing > Social aspects > United States. Popular culture > United States. Video recordings for the hearing impaired. Documentary television programs.
Genre:	Video recordings for the hearing impaired. Documentary television programs.
Physical Description:	1 videodisc (approximately 60 min.) : sound, color ; 4 3/4 in.
Variant Title:	Frontline : the merchants of cool.
Format:	Video DVD

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