The brand marketing book : creating, managing, and extending the value of your brand / Joe Marconi.

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"Jam-packed with useful information, The Brand Marketing Book explores the basics of brand marketing and the tailoring of marketing efforts designed to further the name and equity of a specific good or service, differentiate it in a saturated marketplace, and create a following of loyal customers."...

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Bibliographic Details
Main Author: Marconi, Joe
Corporate Author: American Marketing Association
Language:English
Published: Lincolnwood, IL : NTC Business Books, [2000], ©2000.
Subjects:
Branding (Marketing)
Produits de marque > Commercialisation.
Online Access:
Connect to: Table of contents - All users (Cataloging @ Library of Congress)
Physical Description:xv, 247 pages : illustrations ; 24 cm
Format: Book

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Online Access

Connect to: Table of contents - All users (Cataloging @ Library of Congress)