Branding and sustainable competitive advantage : building virtual presence / Avinash Kapoor and Chinmaya Kulshretha, editors.
"This book explores the processes involved in managing brands for long-term sustainable competitive advantage, helping readers better understand the importance of consumers' perceptions in brand management"--Provided by publisher.
| Other Authors: | |
|---|---|
| Language: | English |
| Published: |
Hershey, PA :
Information Science Reference,
[2012], ©2012.
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| Subjects: | |
| Physical Description: | 282 pages ; cm. |
| Format: | Book |
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