APA (7th ed.) Citation

Kapoor, A., & Kulshrestha, C. (2012). Branding and sustainable competitive advantage: Building virtual presence. Information Science Reference.

Chicago Style (17th ed.) Citation

Kapoor, Avinash, and Chinmaya Kulshrestha. Branding and Sustainable Competitive Advantage: Building Virtual Presence. Hershey, PA: Information Science Reference, 2012.

MLA (9th ed.) Citation

Kapoor, Avinash, and Chinmaya Kulshrestha. Branding and Sustainable Competitive Advantage: Building Virtual Presence. Information Science Reference, 2012.