Housework and housewives in modern American advertising : married to the mop / Jessamyn Neuhaus.

"This book traces the surprisingly persistent depiction of housework as women's work in advertising from the late 1800s to today. Asserting that advertising is our most significant public discourse about housework, Neuhaus draws on advertising such as print ads and TV commercials, as well as ad agen...

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Bibliographic Details
Main Author:	Neuhaus, Jessamyn
Language:	English
Published:	New York : Palgrave Macmillan, 2011.
Edition:	First edition.
Subjects:	Sex role in advertising > United States. Stereotypes (Social psychology) in advertising > United States. Women in advertising > United States. Housewives as consumers > United States.
Physical Description:	xii, 273 pages : illustrations ; 22 cm
Format:	Book

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