Housework and housewives in modern American advertising : married to the mop / Jessamyn Neuhaus.
"This book traces the surprisingly persistent depiction of housework as women's work in advertising from the late 1800s to today. Asserting that advertising is our most significant public discourse about housework, Neuhaus draws on advertising such as print ads and TV commercials, as well as ad agen...
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| Language: | English |
| Published: |
New York :
Palgrave Macmillan,
2011.
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| Edition: | First edition. |
| Subjects: | |
| Physical Description: | xii, 273 pages : illustrations ; 22 cm |
| Format: | Book |