Black social dance in television advertising : an analytical history / Carla Stalling Huntington.
"This work investigates the anthropologic aesthetic of black social dance in television advertising. Covering the 1950s through 2010 in the United States, each decade is explored as dance is shown to provide value to brands, thus effecting consumption. The text provides a theory of dance for a cultu...
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| Main Author: | |
|---|---|
| Language: | English |
| Published: |
Jefferson, N.C. :
McFarland & Co.,
[2011], ©2011.
|
| Subjects: | |
| Physical Description: | ix, 190 pages : illustrations ; 23 cm |
| Format: | Book |
MARC
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| 100 | 1 | |a Walter, Carla Stalling, |d 1961- |0 http://id.loc.gov/authorities/names/n2007008270 | |
| 245 | 1 | 0 | |a Black social dance in television advertising : |b an analytical history / |c Carla Stalling Huntington. |
| 260 | |a Jefferson, N.C. : |b McFarland & Co., |c [2011], ©2011. | ||
| 300 | |a ix, 190 pages : |b illustrations ; |c 23 cm | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Dance theory -- Marketing, advertising, and dance -- A history of Black social dance in commercials -- On Black social dance in commercials in 2010 -- Interpretations -- Conclusion and future research. | |
| 520 | |a "This work investigates the anthropologic aesthetic of black social dance in television advertising. Covering the 1950s through 2010 in the United States, each decade is explored as dance is shown to provide value to brands, thus effecting consumption. The text provides a theory of dance for a culture that has drawn upon African-American arts to sell products"--Provided by publisher. | ||
| 650 | 0 | |a African American dance |x History. |0 http://id.loc.gov/authorities/subjects/sh85001943 | |
| 650 | 0 | |a African Americans |x Social life and customs. |0 http://id.loc.gov/authorities/subjects/sh85001987 | |
| 650 | 0 | |a Dance |x Social aspects |z United States |x History. |0 http://id.loc.gov/authorities/subjects/sh85035676 | |
| 650 | 0 | |a Dance |x Anthropological aspects |z United States |x History. |0 http://id.loc.gov/authorities/subjects/sh85035661 | |
| 650 | 0 | |a Television advertising |x Social aspects |z United States. |0 http://id.loc.gov/authorities/subjects/sh85133481 | |
| 650 | 0 | |a Popular culture |z United States |x History. |0 http://id.loc.gov/authorities/subjects/sh2008109400 | |
| 651 | 0 | |a United States |x Civilization |x African American influences. |0 http://id.loc.gov/authorities/subjects/sh85139951 | |
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