Black social dance in television advertising : an analytical history / Carla Stalling Huntington.

"This work investigates the anthropologic aesthetic of black social dance in television advertising. Covering the 1950s through 2010 in the United States, each decade is explored as dance is shown to provide value to brands, thus effecting consumption. The text provides a theory of dance for a cultu...

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Bibliographic Details
Main Author: Walter, Carla Stalling, 1961-
Language:English
Published: Jefferson, N.C. : McFarland & Co., [2011], ©2011.
Subjects:
African American dance > History.
African Americans > Social life and customs.
Dance > Social aspects > United States > History.
Dance > Anthropological aspects > United States > History.
Television advertising > Social aspects > United States.
Popular culture > United States > History.
United States > Civilization > African American influences.
Physical Description:ix, 190 pages : illustrations ; 23 cm
Format: Book
Contents:
  • Dance theory
  • Marketing, advertising, and dance
  • A history of Black social dance in commercials
  • On Black social dance in commercials in 2010
  • Interpretations
  • Conclusion and future research.