Intrapreneurship : managing ideas within your organization / Kevin C. Desouza.

"As an employee, you suspect that your best ideas are valuable and could greatly benefit your organization. Management also recognizes that a company's ability to compete is contingent on how well it leverages its employees' ideas. So, why are individuals at all levels of organizations typically poo...

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Bibliographic Details
Main Author: Desouza, Kevin C., 1979-
Language:English
Published: Toronto : University of Toronto Press, [2011], ©2011.
Subjects:
Physical Description:xiii, 265 pages : illustrations ; 24 cm
Format: Book

MARC

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100 1 |a Desouza, Kevin C.,  |d 1979-  |0 http://id.loc.gov/authorities/names/n2002089869 
245 1 0 |a Intrapreneurship :  |b managing ideas within your organization /  |c Kevin C. Desouza. 
260 |a Toronto :  |b University of Toronto Press,  |c [2011], ©2011. 
300 |a xiii, 265 pages :  |b illustrations ;  |c 24 cm 
336 |a text  |b txt  |2 rdacontent 
337 |a unmediated  |b n  |2 rdamedia 
338 |a volume  |b nc  |2 rdacarrier 
505 0 |a Introduction -- Ideas, roles, and process -- Idea generation and mobilization -- Advocating and screening -- Idea experimentation -- Idea commercialization -- Diffusion and implementation of ideas -- Intrapreneurship from concept to sustained competitive advantage. 
504 |a Includes bibliographical references and index. 
520 |a "As an employee, you suspect that your best ideas are valuable and could greatly benefit your organization. Management also recognizes that a company's ability to compete is contingent on how well it leverages its employees' ideas. So, why are individuals at all levels of organizations typically poor advocates for ideas? Intrapreneurship provides an engaging guide for both managers and employees on how to direct the flow of ideas and foster a culture of entrepreneurship within their company's existing structure. 
520 |a Based on Kevin C. Desouza's research and experience consulting with thirty global organizations, Intrapreneurship outlines ways to mobilize all types of ideas - including blockbusters with the potential to create radically new external products and services, and more incremental innovations for improving internal processes. With practical frameworks and real life examples for both employees and managers, Intrapreneurship will help you to identify the value in your own ideas and those of others to ultimately benefit your organization."--pub. desc. 
650 0 |a Creative ability in business  |x Management.  |0 http://id.loc.gov/authorities/subjects/sh85033838 
650 0 |a Entrepreneurship.  |0 http://id.loc.gov/authorities/subjects/sh85044149 
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952 f f |p Can Circulate  |a Michigan State University-Library of Michigan  |b Michigan State University  |c MSU Gast Business Library  |d MSU Gast Business Library  |t 0  |e HD53 .D48 2011  |h Library of Congress classification  |i Printed Material  |m 31293003623893  |n 1