Intrapreneurship : managing ideas within your organization / Kevin C. Desouza.
"As an employee, you suspect that your best ideas are valuable and could greatly benefit your organization. Management also recognizes that a company's ability to compete is contingent on how well it leverages its employees' ideas. So, why are individuals at all levels of organizations typically poo...
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| Language: | English |
| Published: |
Toronto :
University of Toronto Press,
[2011], ©2011.
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| Subjects: | |
| Physical Description: | xiii, 265 pages : illustrations ; 24 cm |
| Format: | Book |
Contents:
- Introduction
- Ideas, roles, and process
- Idea generation and mobilization
- Advocating and screening
- Idea experimentation
- Idea commercialization
- Diffusion and implementation of ideas
- Intrapreneurship from concept to sustained competitive advantage.