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| LEADER |
00000nam a2200000 a 4500 |
| 001 |
in00005034295 |
| 003 |
OCoLC |
| 005 |
20220616042040.0 |
| 008 |
120417s2012 nyu f b 001 0 eng d |
| 020 |
|
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|a 9781606493083
|
| 020 |
|
|
|a 1606493086
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| 035 |
|
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|a (CaEvSKY)sky247351070
|
| 035 |
|
|
|a (OCoLC)757491375
|
| 040 |
|
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|a SWW
|c SWW
|d UtOrBLW
|
| 049 |
|
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|a EEMB
|
| 090 |
|
|
|a HF5718
|b .G663 2012
|
| 100 |
1 |
|
|a Goodman, Michael B.
|0 http://id.loc.gov/authorities/names/n80158417
|
| 245 |
1 |
0 |
|a Corporate communication :
|b tactical guidelines for strategic practice /
|c Michael B. Goodman and Peter B. Hirsch.
|
| 250 |
|
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|a First edition.
|
| 260 |
|
|
|a New York :
|b Business Expert Press,
|c 2012.
|
| 300 |
|
|
|a x, 145 pages ;
|c 23 cm.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|
| 490 |
1 |
|
|a Corporate communication collection,
|x 2156-8162
|
| 504 |
|
|
|a Includes bibliographical references (pages 141-142) and index.
|
| 505 |
0 |
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|a Corporate communication: adapting to change -- Corporate communication and contemporary business challenges -- Understanding the business environment, linking with its history -- Strategic and tactical models for corporate communication practice: a workshop approach for strategic planning and tactical performance -- Tools and techniques for internal corporate communication -- Tools and techniques for external corporate communication -- Metrics: measures that determine the success of communication -- Research and resources.
|
| 650 |
|
0 |
|a Business communication.
|0 http://id.loc.gov/authorities/subjects/sh87004551
|
| 650 |
|
0 |
|a Communication in management.
|0 http://id.loc.gov/authorities/subjects/sh85029076
|
| 700 |
1 |
|
|a Hirsch, Peter B.
|0 http://id.loc.gov/authorities/names/n2010010990
|
| 830 |
|
0 |
|a Corporate communication collection.
|0 http://id.loc.gov/authorities/names/no2013095550
|
| 907 |
|
|
|y .b93721110
|b 160827
|c 120416
|
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|b 120620
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|d a
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|f eng
|g nyu
|h 0
|i 2
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| 999 |
f |
f |
|i ce709b60-f06d-53d1-87b5-66f33cb33198
|s f2afb01a-4f89-58b7-806c-3cef59cc1775
|t 0
|
| 952 |
f |
f |
|p Can Circulate
|a Michigan State University-Library of Michigan
|b Michigan State University
|c MSU Gast Business Library
|d MSU Gast Business Library
|t 0
|e HF5718 .G663 2012
|h Library of Congress classification
|i Printed Material
|m 31293003078486
|n 1
|
