Corporate communication : tactical guidelines for strategic practice / Michael B. Goodman and Peter B. Hirsch.

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Bibliographic Details
Main Author: Goodman, Michael B.
Other Authors: Hirsch, Peter B.
Language:English
Published: New York : Business Expert Press, 2012.
Edition:First edition.
Series:Corporate communication collection.
Subjects:
Business communication.
Communication in management.
Physical Description:x, 145 pages ; 23 cm.
Format: Book
Contents:
  • Corporate communication: adapting to change
  • Corporate communication and contemporary business challenges
  • Understanding the business environment, linking with its history
  • Strategic and tactical models for corporate communication practice: a workshop approach for strategic planning and tactical performance
  • Tools and techniques for internal corporate communication
  • Tools and techniques for external corporate communication
  • Metrics: measures that determine the success of communication
  • Research and resources.