The business plan workbook / Colin Barrow, Paul Barrow, and Robert Brown.
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| Main Author: | |
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| Other Authors: | , |
| Language: | English |
| Published: |
London ; Philadelphia :
Kogan Page,
2012.
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| Edition: | Seventh edition. |
| Subjects: | |
| Physical Description: | xxii, 326 pages : illustrations ; 24 cm |
| Format: | Book |
Contents:
- Preface
- How to use the workbook
- Why prepare a business plan?
- What backers look out for
- Phase one history and position to date
- Assignment 1 business purpose and aims
- Assignment 2 a description of your business
- Assignment 3 a description of your products and/or services
- Phase two market research
- Assignment 4 customers
- Assignment 5 competitors
- Assignment 6 a plan for market research
- Phase three competitive business strategy
- Assignment 7 strategic framework
- Assignment 8 pricing
- Assignment 9 advertising and promotion
- Assignment 10 place and distribution
- Phase four staffi ng and operations
- Assignment 11 the selling methods plan
- Assignment 12 making, outsourcing and supplies
- Assignment 13 people and related administrative procedures
- Assignment 14 legal and regulatory factors affecting operations
- Assignment 15 building a website
- Assignment 16 communication systems
- Phase five forecasting results
- Assignment 17 the sales forecast
- Assignment 18 pro forma cash-flow statement
- Assignment 19 pro forma profit and loss statement
- Assignment 20 pro forma balance sheet
- Assignment 21 break-even analysis
- Assignment 22 financing requirements
- Phase six business controls
- Assignment 23 financial controls
- Assignment 24 sales and marketing controls
- Assignment 25 other business controls
- Phase seven writing up and presenting your business plan
- Assignment 26 writing up and presenting your business plan
- Appendix: sources of business help, information and advice
- Index.