The codes of gender : identity & performance in pop culture / produced by the Media Education Foundation ; written & directed by Sut Jhally.
"Communication scholar Sut Jhally applies the late sociologist Erving Goffman's groundbreaking analysis of advertising to the contemporary commercial landscape in this provocative new film about gender as a ritualized commercial performance. Uncovering a remarkable pattern of gender-specific poses,...
| Corporate Author: | |
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| Other Authors: | |
| Language: | English |
| Language and/or Writing System: |
English subtitles. |
| Published: |
Northampton, MA :
Media Education Foundation,
[2009], ©2009.
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| Subjects: | |
| Genre: | |
| Physical Description: | 1 videodisc (approximately 73 min.) : sound, color ; 4 3/4 in. |
| Variant Title: |
Identity + performance in pop culture.
Identity and performance in pop culture.
Identity plus performance in pop culture. |
| Format: | Video DVD |
MARC
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| 090 | |a P96.S5 |b C6 2009 VideoDVD | ||
| 245 | 0 | 4 | |a The codes of gender : |b identity & performance in pop culture / |c produced by the Media Education Foundation ; written & directed by Sut Jhally. |
| 246 | 3 | 0 | |a Identity + performance in pop culture. |
| 246 | 3 | |a Identity and performance in pop culture. | |
| 246 | 3 | |a Identity plus performance in pop culture. | |
| 260 | |a Northampton, MA : |b Media Education Foundation, |c [2009], ©2009. | ||
| 300 | |a 1 videodisc (approximately 73 min.) : |b sound, color ; |c 4 3/4 in. | ||
| 336 | |a two-dimensional moving image |b tdi |2 rdacontent | ||
| 337 | |a video |b v |2 rdamedia | ||
| 338 | |a videodisc |b vd |2 rdacarrier | ||
| 344 | |b optical |2 rda | ||
| 500 | |a "This program contains violence, nudity, and sexual themes"--Container. | ||
| 500 | |a DVD includes both full length (74 min.) and abridged (46 min.) versions. | ||
| 500 | |a Videorecording. | ||
| 505 | 0 | |a Sex & gender -- The feminine touch -- The ritualization of subordination -- Licensed withdrawal -- Infantalization -- Codes of masculinity -- Trapped in the code -- History, power & gender display. | |
| 508 | |a Camera, David Rabinovitz ; editors, Sut Jhally, Andrew Killoy, Aaron Vega ; original music, Kevin MacLeod. | ||
| 511 | 0 | |a Featuring Sut Jhally. | |
| 520 | |a "Communication scholar Sut Jhally applies the late sociologist Erving Goffman's groundbreaking analysis of advertising to the contemporary commercial landscape in this provocative new film about gender as a ritualized commercial performance. Uncovering a remarkable pattern of gender-specific poses, Jhally explores Goffman's central claim that the way the body is displayed in advertising communicates normative ideas about masculinity and femininity. The film looks beyond advertising as a medium that simply sells products, and beyond analyses of gender that focus on biological difference or issues of surface objectification and beauty, taking us into the two-tiered terrain of identity and power relations"--Container. | ||
| 538 | |a DVD format. | ||
| 546 | |a English subtitles. | ||
| 600 | 1 | 0 | |a Goffman, Erving. |t Gender advertisements. |0 http://id.loc.gov/authorities/names/n79139196 |
| 650 | 0 | |a Sex role in mass media. |0 http://id.loc.gov/authorities/subjects/sh85120669 | |
| 650 | 0 | |a Gender identity in mass media. |0 http://id.loc.gov/authorities/subjects/sh2001004859 | |
| 650 | 0 | |a Sex role in advertising. |0 http://id.loc.gov/authorities/subjects/sh85120666 | |
| 650 | 0 | |a Human body in popular culture. |0 http://id.loc.gov/authorities/subjects/sh2003001797 | |
| 650 | 0 | |a Femininity in popular culture. |0 http://id.loc.gov/authorities/subjects/sh2003006408 | |
| 650 | 0 | |a Masculinity in popular culture. |0 http://id.loc.gov/authorities/subjects/sh97000885 | |
| 655 | 7 | |a Feature films. |2 lcgft |0 http://id.loc.gov/authorities/genreForms/gf2011026247 | |
| 655 | 7 | |a Documentary films. |2 lcgft |0 http://id.loc.gov/authorities/genreForms/gf2011026205 | |
| 655 | 7 | |a Nonfiction films. |2 lcgft |0 http://id.loc.gov/authorities/genreForms/gf2011026423 | |
| 655 | 7 | |a Video recordings for the hearing impaired. |2 lcgft |0 http://id.loc.gov/authorities/genreForms/gf2011026725 | |
| 700 | 1 | |a Jhally, Sut. |0 http://id.loc.gov/authorities/names/n85345285 | |
| 710 | 2 | |a Media Education Foundation. |0 http://id.loc.gov/authorities/names/nr97011500 | |
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| 952 | f | f | |p 14 Day Loan |a Michigan State University-Library of Michigan |b Michigan State University |c MSU G.M. Kline Digital/Media |d MSU G.M. Kline Digital/Media - DVD, 4 West |t 0 |e P96.S5 C6 2009 VideoDVD |h Library of Congress classification |i Audio/Visual (includes CD/DVD/Blu-Ray/Games/Software) |m 31293032586814 |n 1 |